OpenBusinessBrazil

Open Business Brazil

    [...] The strategy adopted by the Center for Technology & Society (CTS), accordingly,
    is that absolutely no project that the Center undertakes can have an exclusively
    academic character. All projects must produce some sort of practical impact over the
    Brazilian society.

    [...] We have embraced this strategy passionately, and the results have been consistent
    with our most optimistic ambitions. Below there is a list of projects that the CTS has
    undertaken in the past two years, thanks to the support of institutions such as the FINEP
    (Financiadora de Estudos e Projetos - similar in Brazil to the American NSF), and the
    Ford Foundation.

    [...] Below there is a description of some of the achievements of the CTS in the past
    two years:

    (vi) Partnership with the Cultural Industry - Thanks to a long negotiation undertaken by
    the CTS, the largest and most important Brazilian recording company, Trama (www.trama.com.br)
    became convinced that the Creative Commons was an extremely attractive business model.

    [...] The projects above illustrate the strategy we propose. It is necessary to
    demonstrate in practice and now that the open model is business-superior than the
    traditional IP-based model.

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